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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.

PR 48
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Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. ™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot.

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Lead Liaison Launches Updates to Enterprise-Ready Software Solutions

Lead Liaison

Dallas, TX – Lead Liaison is an enterprise-level software provider, specializing in event lead management , marketing automation , website visitor tracking , and sales enablement. An example of seeing this Connector in action would be when it’s used with trade shows or marketing events,” says Customer Success Manager, Ryan Schefke. “An

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B2B Marketing ROI

Online Marketing Institute

with 2 comments Just a word of warning to marketers: I have seen a distubring resurgence of SEO black hat chicanery by agencies and software vendors that I thought died out a few days ago. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite.

ROI 50