Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. He is chief storyteller at Thorn Media , a communications consultancy. Rod is a former communications executive at PepsiCo, Kodak, and IBM.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Biznology

AUGUST 5, 2020

Spend as little time as possible on “housekeeping” details, presenter credentials, and agenda-setting. You’re the storyteller, and you want strong visual support for each chapter. Good writing and editing will matter more than ever. Most of this info will have been covered in the invitation package. Use video clips.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Great, tight writing and storytelling in a relatively small book. Q: Who are your heroes? Q: Who is your favorite artist?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

MAY 11, 2015

Too often, and I’m certainly guilty of this, we create great content – interesting information presented in a easily digestible format with a personal feel – but stop at the written word. That’s understandable for those marketers who write well, but the real issue is typically time and expense.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

MARCH 20, 2018

” The art of writing the perfect blogger pitch. Advertising works only as long as you write checks.” “Here’s the content from the presentation. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

MAY 20, 2014

I have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today: Digital first, traditional optional – while digital is not as fire-and-forget as story-writing is, it’s entirely more sticky. Journalists are natural storytellers. Now, it’s everything.

Paid Content 80

Paid Content Planning Work Management Social Media 80