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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? He specializes in Web 2.0

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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

In the HubSpot: Inbound Marketing and Web 2.0 Linda Pophal, consultant, Strategic Communications LLC, says: In teaching an undergraduate PR course, I asked the students to develop a campaign to attract more minority students to the communication and journalism department. Consider the case of content juggernaut HubSpot.

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ClickInsights: Social Media Marketing in 2010

Ambal's Amusings

Many businesses are holding back from social because they do not want to risk their budgets and reputation, but will feel forced by industry and consumer pressure to get involved if only from a customer service and PR standpoint. Because women are natural networkers and absolutely love the web 2.0 Very exciting times ahead!

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Let me end this post with a humorous video that I found on YouTube. The use of buzzwords or clichés in B2B marketing content is not a new trend.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

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The Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 signatures.

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Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

3 top tools for branding in a Web 2.0 world by iMedia Connection John Gray explains how to use Facebook, Wikipedia and Twitter as components of an integrated Web 2.0 Is YouTube the right pipeline for you? YouTube generates enormous views, but isn't appropriate for every brand. Tags: Web 2.0