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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. Salesforce.com. From the group introduction: Salesforce.com. Inbound Marketers – For Marketing Professionals. Search Engine Land.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation. The First (Almost) Clickable Direct Mail. If not, you still have work to do.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. This session kicked off with a general description of what is search marketing, search engine optimization and PPC. .

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10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. Similar to SEO, where a marketer is optimizing for search engines, CRO is optimizing for entire website to increase the chance of converting visitors into customers. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

This is great if you want to keep benchmarks on how your SEO efforts are going. This seo tool also returns the ratio of your keywords to your body count. You can also see your page rank and how many search results you produce on the major search engines. Marketleap Link Popularity Check : Compare your site traffic to your competitors.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Today, your SEO strategy for YouTube is as important as your Google strategy. Replace static ads with viral pay-per-click (PPC) displays. Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels? Feature videos on your website.