Adobe Experience Cloud Blog

FEBRUARY 17, 2011

According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Replace static ads with viral pay-per-click (PPC) displays.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD. lead automation management vendors.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Directive Agency

MARCH 7, 2019

In her blog, she offers practical strategies to analyze data and measure results in addition to leading-edge tactics for PPC and SEO. MarketingProfs’ Director of Product Strategy, Kerry O’Shea Gorgone, is a nationally acclaimed speaker, lawyer, and podcaster. Joanna Wiebe. Kerry O’Shea Gorgone. Purna Virji.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Lead Liaison

JULY 18, 2018

This is where you gonna have product demonstrations. And the idea is to start pulling people in from this different channels – social media is obviously another place where you’re really going to want to start inviting people to come in and that’s gonna really fall into the same category with the PPC and landing pages.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. PPC: Pay-per-Click. Learn more about getting started with PPC here. CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Webbiquity

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

MAY 3, 2010

Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. A Simple Technique for Reducing Bounces & Unsubscribes - The Point , April 8, 2010 It used to be said that the average US business mailing address (snail mail) changes once every 9 months.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

MAY 2, 2017

Allocadia lets marketers, CMO’s and other C-suite executives…work together on planning in order to make sure each client account (or product line, geographic region, business unit, etc.) 30: The 14 Best Personal Productivity Tools. #31: is being allocated the budget needed to provide real value.” ” — Oktopost.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263