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How Much Leads Cost

ViewPoint

Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25.

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Leads are Hard 

ViewPoint

Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” PointClear associates see this in action every hour of every day. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost.

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Prospecting data accuracy

Biznology

We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Also interesting are new statistics on gaining buyer’s trust. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales? Does this sound familiar?

B2B Sales 120
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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

These statistics tell the story: The chart shows that sales reps act on a premise that the buying process is front-end loaded while in fact a relatively consistent percent of leads buy month after month after month. At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled.

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Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Online content in the sales and marketing industries is dynamic and constantly changing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago.

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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012).