Biznology
APRIL 6, 2016
Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%.
ViewPoint
JUNE 6, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. CMO Council study: Content has significant impact on buying process. The most sought after content are research reports, white papers, case studies and product reviews. Via iMedia Connection.
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ViewPoint
JULY 26, 2018
Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. Case studies. She has what she needs for the case study. Testimonials. Jane will take the percentage statement as a win.
ViewPoint
APRIL 26, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.”
ViewPoint
OCTOBER 15, 2013
This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The study found that 53% of web users listen to internet services. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.
NuSpark Consulting
JANUARY 21, 2012
Keyword Intelligence: Keyword Research for Search, Social, and Beyond . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media. Published in 1999; still my favorite book on display advertising- choosing mediums, research, targeting strategies, tools, and measurement.
MLT Creative
MARCH 1, 2011
Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. March 23, The Social Consumer: Case Studies and Roundtables. Las Vegas, NV: Don’t miss this corporate social media marketing event featuring the latest insights and case studies on social media strategy.
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