ViewPoint

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The most sought after content are research reports, white papers, case studies and product reviews. Matthew Cleary cites his research as revealing that most B2B buyers prefer recorded webinars.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

AUGUST 15, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Popular opinion would have you believe that, however, recent research shows that buyer’s want sales involvement in early stage conversations—in fact they prefer it. The Death of Salesmen is Overstated.

B2B Sales 120

B2B Sales Buyer Need PointClear B2B 120

ViewPoint

JULY 18, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. SiriusDecisions does ongoing research around the function of sales enablement. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales?

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

APRIL 26, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.”

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

Biznology

FEBRUARY 2, 2017

Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. I had the pleasure of working with Karla on several research projects last year, and learned firsthand what a clear thinker and effective executive she is. How satisfying.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

ViewPoint

MAY 13, 2016

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ViewPoint

JULY 26, 2018

Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. SLMA Radio - Since 2010.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Onalytica B2B

FEBRUARY 24, 2016

According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% PointClear. PointClear PD. of salespeople who incorporated social media into their process outperformed their colleagues. In addition, socially savvy reps beat their quotas 23% more often. Jon Ferrara. Nimble LLC. Sam Hurley. Sam Hurley.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

ViewPoint

JULY 17, 2012

Our organization has done some extensive research over the last two years trying to understand how high performing sales reps qualify [opportunities] and nurture those [opportunities] through their pipelines to higher success. This is not an anomaly.

Sales Qualified Leads 120

Sales Qualified Leads Work Management Lead Ranking Marketing Management 120

NuSpark Consulting

JANUARY 21, 2012

Keyword Intelligence: Keyword Research for Search, Social, and Beyond . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media. Published in 1999; still my favorite book on display advertising- choosing mediums, research, targeting strategies, tools, and measurement.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Varicent

APRIL 19, 2018

If clients are researching and shopping on the internet and you've adjusted your strategy, then marketing has to think about what it can do to equip the sales force. He runs a company called PointClear, and I think they are some of the best in the business of lead generation. Both teams need to be measuring everything.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

MLT Creative

MARCH 1, 2011

Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. Paris, France: Leading social media experts will discuss and learn about the social media initiatives from a variety of brands, advertisers, researchers and analysts. March 13-18, eMetrics Marketing Optimization Summit.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

ViewPoint

MAY 7, 2015

At each step of the improved process, research showed that when attention was given to the prospects and they were contacted, sales improved. Combining voice nurture with email is the Holy Grail for sales and marketing and is now possible with whole solutions like OutboundOnDemand and PointClear! So there you have it.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40