ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! And that person has a name, a face and probably a LinkedIn account. But only in that it allows for a much more personal connection between people and those they wish to communicate with.

P2P 120

P2P B2B Youtube Social Media 120

ViewPoint

OCTOBER 31, 2013

Each interview is available on our blog and YouTube channel. Twitter is more of a running conversation, where people relax and divulge more personal information. But if you can get to know people on both levels—personally and professionally—you gain a different insight as a salesperson. Today''s Featured Guests.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. You’re saving money immediately, and you’re going to have fewer things for that sales person to have to sort through as he or she gets prepared for sales calls. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

SEPTEMBER 6, 2012

Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. Social Media: Know Where Your Customers Are & Use LinkedIn. She suggests a key approach: “I believe that we have to be ubiquitous in our space.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". ” People are more likely to bond to individuals.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

AUGUST 6, 2013

It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Each interview is available on our blog and YouTube channel. Michael Brenner, SAP, Social Selling & Personal Branding.

Peer-to-peer 120

Peer-to-peer Multi-Channel Forecasting Best Practices 120