Chris Koch

JANUARY 28, 2011

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

Personalization 100

Personalization Forrester Branding Brand Identity 100

Chris Koch

JUNE 5, 2009

Meanwhile, when startup airline ValuJet suffered a series of safety problems and a fatal crash in the late 90s, it quickly changed its name to AirTran. If the crisis is seen as being morally averse, or causes harm in ways that seem ethically and morally averse to the average person, it will affect the pace and depth of losses.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

MAY 12, 2014

And he lets humans invade his personal space whenever they want to manipulate his arms to teach him new things to do. and a better education and now you’ve got a robot that could fit in at any Silicon Valley startup. And he just lets them do it! What a wimp. I’m not having a beer with Baxter anytime soon.

Startups 100

Startups Distribution Internet Marketing Education 100

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. IT and business buyers are flocking to social media more rapidly than anyone would have imagined even a few years ago.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100