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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The new law comes as tech giants face pushback from lawmakers and consumers over their handling of personal information. Right to access personal data.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to access personal data. Right to correct errors in personal data. Right to delete personal data. Right to object to automated profiling and decision making. Right to opt-out of sales of personal information. Data Processing Agreement — This is common among all privacy laws.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Raab says, reasonably enough, that the job of a CDP is to “combine all customer data into sharable profiles.” Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses.

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Ensure Your Business Looks Good Online

Webbiquity

To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. Reputation companies also works to protect a person’s privation information from being made public. A privacy policy can’t hurt either.

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined. Data Portability.

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Data Privacy (Archive)

The Customer

15 min What to Ask when Selecting an Audience Engagement Solutions Provider September 8, 2021 Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.

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