Industrial Marketing Today
MARCH 3, 2012
Announce upcoming trade shows and events where you plan to be present. Report on your personal experiences and observations at a recent trade show. Post unbiased product reviews (Distributors). Announce product introductions, expansion of available sizes, options and values. Create short polls and surveys for your blog readers.
Industrial Marketing Today
AUGUST 26, 2011
They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. That is not always the case in the industrial sector.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
AUGUST 1, 2012
Marketing for these industrial companies has always been a sales support function — put together a PowerPoint presentation for the next sales meeting, create a few posters for an upcoming tradeshow or make the product catalog look “pretty.” In short, they are now looking for Cheap Miracles or may be, Industrial Marketing Made in China.
Industrial Marketing Today
APRIL 28, 2010
I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava.
Industrial Marketing Today
JUNE 15, 2010
We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site.
Industrial Marketing Today
JULY 14, 2010
The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. Rohit may be the first person to have coined the term “content curator.” Hmmm…not very satisfying.
Industrial Marketing Today
JUNE 17, 2011
Over the years, they’ve relied heavily on their personal contacts, business networks, sales reps and traditional outbound marketing to generate new leads and sales. Present it to the owner(s) in bite-size chunks of actionable items. Assimilate all that knowledge. Take baby steps and provide proof of results even if they are small.
Expert insights. Personalized for you.
60 
Let's personalize your content