Valasys

FEBRUARY 4, 2020

Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers. Industry-specific targeting helps optimize B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

JULY 2, 2019

B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular. These include an optimized site for mobile users, strategies towards optimizing User Experience (UX), & social media marketing.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Kapost

JANUARY 6, 2017

We will formalize and adopt personas across your organization. Personas aim to get at specific psychographic motivations of your target buyers. Profiles help you identify personas. Personas answer the “what’s in it for me?”. Use ICPs to deduce who your personas are. It’s a good start.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Biznology

MAY 9, 2012

Photo credit: Wikipedia. A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. I’ve found myself thinking a lot lately about target audiences and buyer profiling. ” 2) What are the demographics and psychographics?

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period. Content marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85