The ROI Guy

OCTOBER 15, 2014

Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement. The goal: the bionic sales rep ready for the 21 st century customer.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. We provide the roadmaps. I remember using ACT!

Top of Funnel 269

Top of Funnel Work Management Analysis Marketing Management 269

The ROI Guy

NOVEMBER 29, 2017

We too believe this is a great outline for more effective engagements, following a storytellers’ arc: providing the ability for sales reps to build urgency while providing executives with the content they need to better understand and communicate your unique value story more effectively to the buying committee.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53