Leadspace
JANUARY 4, 2017
Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Real-time data enrichment.
Adobe Experience Cloud Blog
SEPTEMBER 20, 2012
Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. And what should be the cornerstone of your marketing? Great stuff!
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The ROI Guy
OCTOBER 15, 2014
Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement. The goal: the bionic sales rep ready for the 21 st century customer.
Adobe Experience Cloud Blog
AUGUST 31, 2010
Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system. Not all buyers are created equal.
Marketing Insider Group
DECEMBER 7, 2020
All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. We provide the roadmaps. I remember using ACT!
Allocadia
APRIL 2, 2019
There were other challenges with how Marketing was managing its finances, including a proliferation of spreadsheets used for planning, no visibility into actual spend and an inability to compare that against plan, and no insight into marketing ROI. ” – Carey Rutigliano, Director, FP&A, Cloudera. A Win-win solution.
The ROI Guy
NOVEMBER 29, 2017
The research revealed a single set of content, presented in succession, that is the most effective: Presenting a business issue Propelled by a series of unconsidered needs Before providing a solution value story With heavy ROI justification. This according to research of 312 executive participants from Corporate Visions.
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