Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 111

Enterprise Management Marketing Management RFI RFP 111

Martech

JANUARY 21, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. Click here to download!

Account Based Marketing 114

Account Based Marketing Marketing Automation Services Marketing Management Vendors 114

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration. Processing.Please wait.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Martech

JULY 29, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Questions to ask at the demo. 24/7 vs. 8/5)?

Enterprise Management 103

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 103

Martech

JANUARY 20, 2023

Speak to your marketing peers to find out who is using which CDP vendor and why. Decide whether or not you need to engage in a formal RFI/RFP process. When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers.

Work Management 107

Work Management Marketing Management Vendors RFI 107

Martech

OCTOBER 7, 2022

Speak to your marketing peers to find out who is using which DEP and why. Decide whether or not you need to engage in a formal RFI/RFP process. This last category is critical, and will help you avoid making a costly mistake. If you find that one vendor doesn’t offer this “must-have” capability, it’s obviously not a fit.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Work Management Marketing Management 86