Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 112

Account Based Marketing Marketing Automation Services Marketing Management Vendors 112

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. Get the daily newsletter digital marketers rely on. Does the vendor seem to understand our business and our marketing needs? Processing.Please wait.

Enterprise Management 80

Enterprise Management Marketing Management Vendors RFP 80

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Enterprise Management 101

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 101

Martech

JANUARY 20, 2023

Speak to your marketing peers to find out who is using which CDP vendor and why. Decide whether or not you need to engage in a formal RFI/RFP process. Does the vendor seem to understand our business and our marketing needs? Which CDP vendors should I consider? First, you have to find the right vendors.

Work Management 105

Work Management Marketing Management Vendors RFI 105

Martech

OCTOBER 7, 2022

Speak to your marketing peers to find out who is using which DEP and why. Decide whether or not you need to engage in a formal RFI/RFP process. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Take your list of capabilities and then do some research.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Work Management Marketing Management 86