Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers.

Enterprise Management 115

Enterprise Management Marketing Management RFI RFP 115

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

Account Based Marketing 118

Account Based Marketing Marketing Automation Services Marketing Management Vendors 118

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Many vendors profiled in provide whitepapers and interactive tools that can help. Decide whether or not you need to engage in a formal RFI/RFP process. Decide whether or not you need to engage in a formal RFI/RFP process.

Enterprise Management 84

Enterprise Management Marketing Management Vendors RFP 84

Martech

JANUARY 20, 2023

Speak to your marketing peers to find out who is using which CDP vendor and why. Many of the vendors also provide whitepapers and interactive tools that can help.) (Many of the vendors also provide whitepapers and interactive tools that can help.) Decide whether or not you need to engage in a formal RFI/RFP process.

Work Management 111

Work Management Marketing Management Vendors RFI 111

Martech

OCTOBER 7, 2022

Speak to your marketing peers to find out who is using which DEP and why. Decide whether or not you need to engage in a formal RFI/RFP process. Does the tool show where registrants came from (channel or campaign) and how they interact with the agenda pre-registration? This is an individual preference.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90