Onalytica B2B
MAY 10, 2017
As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?
Heinz Marketing
NOVEMBER 25, 2019
Some people ask “How do you sell a commodity and really differentiate and even charge a higher price?” By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.
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Buzz Marketing for Technology
OCTOBER 4, 2008
The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective.
Content Marketing Institute
JANUARY 14, 2019
In a recent Think with Google article, Lisa Gevelber, Google’s vice president of marketing for the Americas, discusses these new consumer behaviors and puts them in context: People can’t remember what it was like to not be able to learn, do, or buy things when the need struck by reaching for the device in their pocket. Enter the marketing lifecycle.
Convince & Convert
SEPTEMBER 21, 2010
She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?
Convince & Convert
APRIL 8, 2010
Because as a content consumption device, the iPad is simply without peer. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Less than seductive technology. I have found this to be a poor comparison.
Outreach
MARCH 9, 2021
In the past, the process of B2B sales was relatively straightforward: A company would have a particular need, identify potential solutions providers (generally through word-of-mouth references by their peers), and contact one or more providers to discuss their services. What is B2B Sales? How Has B2B Sales Changed Over Time?
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