Marketing Interactions

SEPTEMBER 14, 2021

One persona is visiting your website, but your content is written to engage another. An early-stage lead downloads a paper that expands on the nature of the problem they’re looking to solve but then sales reaches out with a demo or meeting request – that’s the ultimate leap. Do the same for your campaigns and nurture programs.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

AUGUST 15, 2021

Heck, if I view five web pages in 3 days and download a paper, I’d be an MQL at a lot of websites and routed to sales. Although I can’t figure out how I fit the firmographic score or match an ICP for most of the company websites I visit. Did they read them in the same website session? Most companies do not. On any page?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

AUGUST 8, 2021

It’s akin to filling out a form to get a paper making them a lead, instead of just a contact interested in the topic. I’ve been struggling with this one ever since I started working with intent data platforms. Just because someone searches on a term related to what we do or sell, this does not mean they are a buyer.

Buy 62

Buy Work Management Lead Ranking Marketing Management 62

Marketing Interactions

MAY 23, 2018

Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. Best practices advise 2 to 4 messages per month. How to join.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58