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How To Choose the Right Ad Platform for Your Business

Unbounce

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. And what are your marketing resources ?

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9 Alternative Digital Marketing Strategies You Shouldn’t Overlook

Outbrain

Marketing strategies exist so individual brands can stand out. But in an era when many brands, including your competitors, have a strong online presence and are employing the same marketing techniques you use, standing out can be challenging. On which platform will you advertise them? Optimizing for Voice Search Technology.

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Our Top 9 PPC Predictions for 2019

QuanticMind

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More advertisers will start using Bing PPC. More cross-channel marketing.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

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How to Use Social Proof to Boost Conversions

Sprout Social

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing. Growing your social media following.

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LinkedIn statistics marketers should know in 2023

Sprout Social

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. were female.

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The Complete Guide to Online Video Advertising

Outbrain

But how can you make it king of your marketing strategy? Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content.