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The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Targeting search engine users who are already looking to buy is a great way skip organic competition and drive more sales from PPC ads. While there are certain factors that work together to determine organic pagerank, it’s really more of an art than a science. More control. Or you could rely on Google’s native Auto Suggest.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Targeting search engine users who are already looking to buy is a great way skip organic competition and drive more sales from PPC ads. While there are certain factors that work together to determine organic pagerank, it’s really more of an art than a science. More control. Or you could rely on Google’s native Auto Suggest.

SEM 40
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Book Review: Website Optimization

WebMarketCentral

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths?

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20
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Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

Udi Manber , VP of Search Quality, provides a glimpse behind the curtain. Cheap SEO: it's about quality, not price by Internet Business U.K.

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