Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Sprout Social

JUNE 27, 2023

It was my first piece of video content too. Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. The ultimate goal is to create social media content that provides value to the end viewer or consumer and using emotional storytelling—that’s what people connect with.

Marketing AI 93

Marketing AI Creativity Burn Rate B2B Thought Leadership 93

Heinz Marketing

JULY 16, 2018

I’ve heard it described as P2P, people to people. You do a lot of work with video. He maybe has a couple extra shots of espresso before he does his videos, but that’s who he is. We think of B2B as business to business. Well, it’s really people at those companies selling to each other. You used Gary V.

Top of Funnel 45

Top of Funnel Conference B2B Sales Copywriting 45

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. But in the business world, products and services often impact multiple users across different functions. Oh, and yes, some advertising, too. C omplexity.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232