Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Marketing AI 93

Marketing AI Creativity Burn Rate B2B Thought Leadership 93

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Marketing and innovation produce results; all the rest are costs.'”

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

Heinz Marketing

JULY 16, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Definitely check out : Hyper Growth Marketing Sales Conferences. He’s the VP of Marketing at drift.com. Today is no different.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41