ClearVoice

OCTOBER 9, 2018

There is room for everyone. Rules for a regional PR to live by: 'You are only ever one screw-up away from blowing your relationship with local media. But that also doesn’t mean there is no room for them. This helps the outlets who don’t want to copy-and-paste a press release. That doesn’t work.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Biznology

FEBRUARY 12, 2013

My number one rule is: ask for stuff. Second rule is: Engage! Third rule is: Reach out! Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). I was going to say that the fourth rule is to share , but you’re all doing that. I learned this in my 20s: people like being asked for favors, asked for help.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. There are plenty of exceptions to prove the rule. It's P2P and ONLY “personal&# brands exist in my Twitter stream. Isn't there room for both that and conversation? I don't have that research in front of me in this motel in suburban St. Fascinating.

Twitter 145

Twitter CRM Business Paid Search Agency 145