Is It Really B2B, Or Something Different All Together?
ViewPoint
JANUARY 24, 2012
You're a P2P marketer. You're not in the business of selling to businesses. There's no such thing as B2B. You sell to a person on the other end of the phone line, email message or conference table. Person-to-person. And that can reshape how you consider social media. Because it's true: Manufacturing firms don't watch YouTube.
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