Biznology

OCTOBER 4, 2011

Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. In general, we have two weeks or less before our first outreach. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. This is particularly important if your business is involved directly with an outreach or local networking event. Blogs have certainly blurred the lines between what is considered private, and what is public knowledge. She specializes on the topic of small business tips and resources.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 28, 2012

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. The reality is that a lot of companies either don't see things that way or just don't have the resources.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Biznology

OCTOBER 25, 2011

Image via Wikipedia. They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. Talk about expanding your field!

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80