Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

OCTOBER 10, 2010

Understand what is driving demand and what distinct pockets of demand can be profitably served by your organization. What are the specific use cases of your product to realize the value customers are looking to unlock? Or what really drives value in a certain organization? What value driver represents your best opportunities?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 27, 2011

Another question we asked is looking to identify ownership of content marketing strategy within the organization. No surprises here: 67 percent of content marketing strategies are owned by corporate marketing, followed at a distant 41 percent for product marketing, and 20 percent for field marketing.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Everything Technology Marketing

JANUARY 3, 2010

Part two focuses on the chasm between sales and marketing that is common in many organizations. How long has it been since your marketing and sales teams got together for a really productive meeting?

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Gen 100

Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. They will spend 19.0% on marketing support materials, compared with 17.8%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JANUARY 31, 2012

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. Does this reflect the reality in your organization going into 2011? The benefits of segmentation are substantial. Thank you for following and contributing to this blog.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100