Tony Zambito

OCTOBER 26, 2020

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. This was quickly followed by other large organizations. Design and redesign buyer interactions (marketing and selling processes) mapped to buyer goals.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

JUNE 1, 2011

  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.  One of the first premises of Social Buyerology is that it must reside within a social organization.  Behavioral Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.     Most notably, the B2B buying process has undergone a significant transformation within the past three years.  Image by Intersection Consulting via Flickr.

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

APRIL 19, 2010

  Buyer personas, qualitative research derived archetypes of buyers and their goals are being used to create a unified platform for understanding how to communicate to customers and buyers.    As I watch creative people figure this out, I am realizing that this is going to be a process of “heavy lifting.” 

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

MAY 5, 2011

  The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least.   By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience. . 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

MARCH 23, 2011

.  Without belaboring the points that became more prominent the last few years, we all know that buyers are off doing their own thing in the early stages of the buying process.    This rapid transformation into a buyer experience economy is causing many organizations to look at what really matters to buyers. 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

MAY 18, 2011

  We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles.    Next:  The Methods of Social Buyerology.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100