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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. In recent years, many compilers have been making their data available for rent via an online interface, vastly enhancing the speed and flexibility of ordering. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

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My online influencer research and engagement process

Biznology

Unlike GroupHigh that makes one painfully click on little stars in order to select blogs for campaign lists, Inkybee allows me to pop in keyword terms and then go to sleep. So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

The list of resolutions below is in order of architecture maturity. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS).

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How to Calculate Social Marketing ROI

Paul Gillin

In order to compute return, you need to think in financial terms. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” In order to do ROI right, you need to track every customer contact, not just interactions with the sales force.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Order of SEO Operations. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. SEO Tactics.