The Effective Marketer

FEBRUARY 29, 2012

Whether you decide to really audit your content creation efforts or not, just going through the criteria and the different case studies can give you additional insights you can use to better fine tune your own content marketing processes. Key Content Creation Recommendations. Drive Organizational Change and Transformation. Educate and Train.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

MAY 3, 2012

Putting content marketing processes on autopilot in order to shift attention to shiny new marketing toys. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Trying to pass off lame, rehashed content as something new and relevant. 2. Reader Convenience Is Everything.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

AUGUST 10, 2014

It makes sense as brands evolve, technology now permeates every aspect of marketing, and consumers have taken control of the buying process. Yet in most companies the organization structure of the marketing function hasnt changed since the practice of brand management emerged, more than 40 years ago. – HBR.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

MARCH 17, 2010

This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. Is good to see what’s out there, what is working and what is not.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 25, 2009

Concentration is the main thing, as Peter Drucker said, but in order to focus you need to know what to focus on. This is when you stop ‘doing stuff’ and go to ‘processing stuff’, which also means that at the end you need to prioritize. But since you’re reading this, odds are the life in an isolated island is out of your reach.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

APRIL 10, 2012

Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. Anatomy of an Email Marketing Campaign. Click to Enlarge.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100