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A Content Marketer’s Guide to Designing Efficient Workflows

Contently

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. With Contently, you can get internal or external SMEs to review content, whether they are a user on the platform or not.

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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. PR and Marketing Communications. It’s becoming more common for SEO programs to work in collaboration with PR and marketing communications teams.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

While it’s free to have a profile on social media, to optimize this channel requires some investment. These may include dollars for trade shows where company subject matter experts (SMEs) lead sessions, partnering with industry publications for sponsored content or fronting the costs for an SME to write a book.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

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More Than Media Coverage: Six Strategies Your Company is Overlooking

Bluetext

Modern PR strategy has evolved significantly over the years to adapt to the dynamic digital landscape. Bluetext has successfully employed these six strategies for our clientele that you should consider incorporating into your PR approach or, at the very least, ask your Agency why they aren’t doing the same.

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How to Learn Social Media Marketing: 41 Resources for Beginners

Hubspot

SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. The SME blog is consistently considered one of the most insightful in the industry, and several of their authors have written popular books on several aspects of digital and social marketing. 2) Scott Monty. Just read it.