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how to use social media - lessons from ama digital conference

The Effective Marketer

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation.

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service.

SEO 20
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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging.

PR 20
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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. This internal buzz stimulates action.

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How to Write a Strategic Marketing Plan

WebMarketCentral

The first step in developing a strategic marketing plan is to identify your target markets. Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) and new prospects.