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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Search Engine Land’s LinkedIn Group is a go-to destination for discussions on all facets of search engine marketing but specifically aspects of search technology, campaign execution, and news related to conferences and events run by Third Door Media (the organization that runs Search Engine Land). Salesforce.com.

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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

More than half of marketers now say they use a content calendar year-round. This kind of positive behavior is a sign of the growing maturity of email marketing programs.”. He has written more than 3,000 posts and articles about email marketing trends and best practices. We expect this to continue to slowly rise.

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He writes, "I dont have to spend my day with my head buried in Salesforce.com. " Here is his original concept.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. 40% of Marketers plan to increase their budgets in 2010.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

You can remarket ads more intelligently based on specific interests or positions in the sales funnel. Here’s the wish list for a centralized marketing hub to receive, segment, then communicate to prospects. – Allow agents to tag and segment prospects based on interest or funnel position. Email marketing hub.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Email and Online Marketing.

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B2B Lead Generation Blog: Give Lead Generation Some Respect

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market