Digital B2B Marketing

MAY 12, 2014

When you buy an “opt-in” list, at best you are buying a list of email addresses that opted in to receive emails from some media company, newsletter vendor, event organizer, or similar. ” The email then listed a number of sources, including websites, public records, corporate & executive registers, and SEC listings.

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

Digital B2B Marketing

MAY 3, 2012

In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Digital B2B Marketing

NOVEMBER 21, 2013

How many website visits? For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites. How many purchases?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

JUNE 3, 2014

A couple of years ago I requested a quote for a car through the manufacturer’s website. Common examples include: A newsletter is a classic relationship. Instead, it is a gateway to the same interruptive marketing tactics we’ve been using for years. Suddenly, I was in their database, or more accurately, multiple databases.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100