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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

Faced with an aging membership, the venerable institution is dealing with an existential crisis. As a result, it’s been a Sisyphean task for ASJA to transition to an age where more Americans work for online-only media companies than newspapers. “We Cleaver defends the high price of admission. These clients have budgets.

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

When we talked of "the late age of print" in the 1980s, such talk quickly came to be seen as delusional: Instead of print going away, we were swamped in new computer-generated print material. But do our traditional measurements of risk reflect reality? News Update. Only now with Web 2.0 Email this article. Assessment.

Web 2.0 100
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4 Key Lessons Content Marketers Can Take From Data Journalists

Moz

In creating a piece on the rise in mortality rate, we wanted to make sure we preserved the gravity of the topic and allowed the numbers to speak for themselves: A key part of this visualization was adding one additional layer of complexity—age brackets—to tell a more contextualized and human story.