Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. database marketing, or, more poetically, narrowcasting.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

MAY 20, 2014

You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. It’s a familiar scenario. It’s all very exciting… But then, after about a week or so, you’re asked how that video performed.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Vidyard

FEBRUARY 6, 2014

To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. Don’t believe me? Take a look at yours.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Webbiquity

FEBRUARY 23, 2012

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media?

Google 100

Google Tactics Tips Best Practices 100

Vidyard

MAY 6, 2013

The Narrowcast Age of Online Video has Arrived. Video in 2013: Mobile, social, interactive Do you have any big ideas about video? ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.

Storytelling 68

Storytelling Narrowcasting Video Marketing Thought Leadership 68