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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Tools typically provide this analysis, showing you which version is the winner. Document and Share Insights Document the testing process, results, and insights from your split test.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module. Combine Customer Journey Analysis with A/B Testing. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. As your experimentation process evolves, you can create more variants and optimize the allocation to fit your needs.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Chorus, for example, provides transcription and audio analysis of recorded sales calls to give insights on how to reshape messaging, better serve customers and increase workforce productivity.

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B2B Marketing in Martech Age

Valasys

By bringing individual brand processes together & moving to a common platform, we gain efficiencies while encouraging deeper levels of creativity across organization.”. Automation simplifies the process of prospecting & can even be used to analyze the behavioral data of the prospects to further refine targeting.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. These tools are used to automate repetitive tasks such as email marketing, social scheduling, ad campaigns, reports and analysis, and data management.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

They’re going to listen to here’s what I’m seeing in the marketplace today, here’s how I think we can affect that with what we have from a team, from processes and from tools and ways that we can measure that. So, the companies that are doing this right are putting this at every revenue touchpoint.