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CTV is where the viewers go and advertisers should follow

ClickZ

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

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Can Google find you in your online store?

Biznology

” And Google be like: “how much do you spend a month on insurance, taxes, salaries, health, training, inventory, security, theft, rent, advertising (newspaper, newsletter, radio, television), local sponsorships (5ks, little league, local schools), and all that?” That’s what the blogosphere is for.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Their business. Their video strategy.

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

million views on YouTube and 727,068 likes on Facebook. As one of the less-than-hefty cars advertising at the 2012 Olympics, this was a relevant and effective way to stand out against other manufacturers. This campaign already has 289,146 likes on Facebook and 101,116 views on YouTube. Take a look. And maybe grab a tissue.

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The wonders of retail marketing

Excelsior Research

Even though, your business is in a local area, you must use modern social media methods in advertising to increase sell of the product or services offered. In this advance technological world, the usage of social media has increased and therefore, companies are being fully digital with the use of Facebook, Instagram, LinkedIn, and YouTube.

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Episodic Video Content: What Does It Mean for the Future of Social Storytelling?

Content Standard

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. Digital channels like Instagram, LinkedIn, Facebook, and of course YouTube, have placed the power of content creation in the hands of users, which includes brands.

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22 Strategic Benefits of Facebook Ads and Their Applications

Single Grain

We’ve compiled 22 of the most prolific benefits of Facebook Ads and how you can use them to achieve business growth through social media advertising. 2) Narrow Audiences with Demographic and Behavioral Targeting One of the best things about Facebook advertising is the ability to target your ads to specific demographics.