CTV is where the viewers go and advertisers should follow
ClickZ
AUGUST 6, 2020
At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.
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