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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. These features allow you to keep Twitter a safe place for your brand and community.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. So how can B2B marketers begin to target Generation Z? More Social Media Engagement.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. On average, mobile viewers watch videos that are three times longer those on PCs and laptops. The statistics are evident; B2B usage is on the rise. Implementation. Other Tips.

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The role of AI in creating a more human customer experience

Sprout Social

This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues. Visual AI is equally critical in sentiment mining, competitor analysis and personalized marketing and advertising tactics.

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Combined Arms: Synergizing Your Mobile Message With Other Platforms

SnapApp

Mobile marketing is powerful. In fact, the more interwoven your different advertising impressions are, the more effective each will be. Compare results meaningfully by first comparing the raw response rates from your different platforms. Ten years ago, advertising was a fairly static field. Don't panic.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Backlinko) 30% of mobile searches are related to a specific location. of their advertising budget to branding.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube is the second largest search engine.