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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase.

CMO 100
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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

The service has been credited for causing the reduction of classified advertising in newspapers across the United States. K Kyte - Kyte is an online and mobile video application that provides video hosting and stream for both recorded and live video feeds. O Opera - Opera is an open-source web browser.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

The service has been credited for causing the reduction of classified advertising in newspapers across the United States. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Other topics (or "lessons") could include the following: RSS, flickr , Wikipedia , social bookmarking, search engines/blog search engines, virtual worlds, VoIP/Skype, mobile media, interactive gaming, and other tools that can be found on this nice list on the Teaching PR blog. mobile web. advertising.