Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
Crimson Marketing
JULY 9, 2014
Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. Circle of Trust: A brand is no longer defined solely by its CMO.
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