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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. Circle of Trust: A brand is no longer defined solely by its CMO.

CMO 100
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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Skype - Skype is a free program that allows for text, audio and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Skype - Skype is a free program that allows for text, audio, and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.

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11 ways DaaS helps grow your business

PureB2B

You can reach and speak to customers using a variety of different methods, from phone to email, Skype to text message, any time, anywhere. Not all of them have made a purchase, but lighting is obviously hot stuff. DaaS definition source: Wikipedia. ? Let’s say you sell furniture and accessories.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Other topics (or "lessons") could include the following: RSS, flickr , Wikipedia , social bookmarking, search engines/blog search engines, virtual worlds, VoIP/Skype, mobile media, interactive gaming, and other tools that can be found on this nice list on the Teaching PR blog. Extra Credit: OPML for Social Media U.