The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

NuSpark Consulting

JULY 17, 2010

Standard email programs are limited in identifying hot prospects. MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. Most systems integrate well with SalesForce.com, but also others. Prospect visits our blog page: 5 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? For example, when a prospect clicks on a specific link, a sales rep logs a call, or a lead score goes above a certain threshold, you can automatically send the right message at the right time. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. Particularly by prospective customers. Special-Purpose SEO Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Customer Experience Matrix

JUNE 18, 2008

Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. It can support programs in 42 languages, store a default language for each prospect, and capture information in different languages from the same person. This makes these functions as simple as possible to set up and use.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Convince & Convert

OCTOBER 22, 2013

We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers. We protect against this on the riskier pieces by running them by some friendly prospects before going live. These are the types of things that wouldn’t have happened without the content.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

B2B Marketing Zone Posts

MAY 3, 2010

If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Sales Prospecting: Who’s Helping Your Sales Team? Sales Prospecting: Who’s Helping Your Sales Team? With that understanding, you are ahead of the game. But Facebook? Forecast (14).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40