Remove writing

WriteSpark

article thumbnail

White Papers: Refresh or Write Fresh?

WriteSpark

The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* Promotes a major product or service that will continue to be sold by your company. Why reinvent the wheel with a new paper when you can revive an existing content asset?

Paper 120
article thumbnail

Do You Need a Specialty Copywriter?

WriteSpark

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Your project requires a specific writing style. Writing and managing short-form social media content has become a specialty for some writers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Need a Specialty Copywriter?

WriteSpark

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Your project requires a specific writing style. Writing and managing short-form social media content has become a specialty for some writers.

article thumbnail

Who Are Your Thought Leaders, Really?

WriteSpark

A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.

article thumbnail

Who Are Your Thought Leaders, Really?

WriteSpark

A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.

article thumbnail

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Social Media. Technical writer" is an easy-to-remember term that many people apply to anyone who writes about technology topics. Writing Skills. Writing styles are standardized and allow little opportunity for variety or creative messaging     Communications Experience. Sales Materials. White Papers.

article thumbnail

Is It a Case Study or Just a Testimonial?

WriteSpark

Here are some options to consider: Write a shorter case study. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Do you probe for details when the customer gives a short or basic answer? How can you salvage a weak story?