Media Tools White Paper Wiki 
ViewPoint
AUGUST 11, 2015
Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). I assume that anyone who wants to measure marketing will find the tools and the wherewithal to do it. https://en.wikipedia.org/wiki/Follow_the_money.
Webbiquity
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. Though the full report runs $400, much interesting data can be gleaned from the free executive summary.
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Webbiquity
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.
Buzz Marketing for Technology
JUNE 28, 2008
© 2006 Prescient Digital Media. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers |. We could tell he wasnt planning to use the tool. src = [link]. }. ); WHITE PAPERS. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Blogs and Wikis in the Business World.
WebMarketCentral
JULY 16, 2007
White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions.
Online Marketing Institute
NOVEMBER 7, 2010
Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape. It’s still a needed service, just a bit different from creation.
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