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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

LinkedIn is no longer simply a social media tool that enables corporate executives to put themselves in play for a better job under the guise of “networking.” There are (at least) two fundamental issues involving LinkedIn: The employees’ right to describe themselves any way they see fit on social media sites, and.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Instead create personas of people that buy your solutions or products.

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Best Twitter Tips, Tools and Tactics of 2009, Part 1

Webbiquity

by Social Media Today. Pro Twitterers Share Their Secrets by MediaPost Online Media Daily. What’s a Retweet? 5 Twitter Tools to Help You Manage Unfollowers by WebProNews. Dell Says It Has Earned $3 Million From Twitter by The New York Times. Among the tips: be human, authentic, even a bit immature. Add this to Mister Wong.

Twitter 100
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Are you self serving or self promoting

Wondering Out Loud

As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it. When you engage in social media activities are you self serving or self promoting? Both deal with the self, but if you choose to practice the former over the latter, you are headed for social media failure.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Company news and industry SIC codes tied for third. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&#

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. The reason for Instagram hiding likes comes down to the negative press that social media has attracted for its adverse effects on mental health. However, change is afoot.