Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. Email this to a friend?

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JUNE 8, 2009

Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. In a recent article in the NY Times called Tweeting Your Way to a Job. But what about those people that are interviewing for a job?

Twitter 100

Twitter Public Relations Differentiation Tagging 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media.

PR 100

PR Conversion Ning Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. IBMers should not use these media for covert marketing or public relations.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 9, 2008

REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. Today, he is a principal at Eastwick Communications, a Silicon Valley PR agency, where he advises both emerging companies and market leaders on executive leadership, public speaking, marketing strategy and media relations. Smart Mobs.

Work Management 100

Work Management Enterprise Management Marketing Management Resource Management 100