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Technology PR Sessions at 2008 PRSA Conference

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Social Media. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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New FTC Disclosure Guidelines for Testimonials and Endorsements

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In particular, these practices are changing to reflect the expectations of social media users, especially for the impartiality of product reviewers.

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The Value of LTRs with Freelance Copywriters

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And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

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The Value of LTRs with Freelance Copywriters

WriteSpark

And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

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Technical Writer or Technical Copywriter? What's the Difference?

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Social Media. « Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Case Studies. Content Marketing.