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When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Rain: The Growth Agency

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Are KPIs trending down, steady or up? Step four is to apply marketplace changes to your media mix.

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4 Digital Marketing Agency Services Mid-Sized Businesses are Better Off Outsourcing

Digilant

Just think, within a year, TikTok grew from a trending app to now having 50 million daily active users in the United States. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Social Media Advertising.

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4 Digital Marketing Agency Services Mid-Sized Businesses are Better Off Outsourcing

Digilant

Just think, within a year, TikTok grew from a trending app to having 50 million daily active users in the United States. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Social Media Advertising.

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choozlechat: Growing programmatic with Emily Branson & Annie Heggeman at Exclamation Media Group

Choozle

Emily Branson, Media Manager, Digital & Social, Exclamation Media Group: Ooh, definitely cheese! Annie Heggeman, Media Manager, Digital & Social, Exclamation Media Group: Hands down chocolate chip cookies. EB: Exclamation Media Group is a division of Ampersand Agency.

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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

Meta’s powerful performance at the top of the funnel Meta is a very strong contributor at the top of the funnel, where awareness media drives high performance. The company did amazingly well by getting more clarity on how much activity Meta was driving at top-of-funnel.

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How B2B Marketers Can Measure Social Media ROI

Launch Marketing

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? First Things First – Establish Your Social Media Goals. increased awareness, revenue, etc.)

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6 Best Practices for Real Estate Social Media Marketing in 2020

Martech Advisor

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.