Industrial Marketing Today

MAY 5, 2010

It must help your customers make the best use of their purchase. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 How well is your content performing for you?

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. In complex industrial sales, researchers often do not have the authority to make the final purchase decision. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. I once calculated time spent blogging vs. number of RSS subscribers. [link] [link] Melba Ann Williams Luv Twitter~it is a great way to vent or just check in with friends in 140 characters. It's awesome!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Industrial Marketing Today

JULY 1, 2010

There is a big difference between what B2B customers say they want and what really drives their purchasing decision. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. It is for this reason I include manual review as a part of my “sweep&# of social media monitoring. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

B2B Marketing Savvy

JULY 9, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) May be a far better use of client time to engage w/a professional service, negotiate to a fair rate and then move on to tasks equally important but less able to be purchased outside.

Buy 40

Buy Advertising Agencies Paid Search Agency Media 40

Convince & Convert

SEPTEMBER 21, 2010

Can you RSS feed that? Can you RSS feed that? Can you RSS feed that? This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. I see you have email alerts on new properties in the area. Good stuff. Good stuff.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon. subscribe to my RSS feed.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon. subscribe to my RSS feed.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). The RSS feed is: [link]. The nice thing about New York is everything you might need, you could go purchase if necessary. Listen Now. Find us on iTunes: [link].

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Then you’d put that person in front of the audience and check with them.”

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128